Privacy Policy

Ensuring the privacy and security of your personal information is very important to us. Our Privacy Policy outlines the information we collect about you, how we use, disclose and otherwise manage this information and the choices you have to restrict our usage of this information. Our privacy policy statement is given below effective 31st March 2015. If we make changes to this policy, we will notify you by updating this statement on our Website.


We collect personal information when you register an account with Whimsical Lane or join our email mailing list; or contact us with a comment, question or complaint. This may include, for example, your name, date of birth, email address, postal address, telephone number, home address, shipping address and email address.

You may also log in via a third party social networking sites (SNS) where personal information may be accessible to Whimsical Lane. We may obtain other information about your usage of our Website to help us develop an understanding and improve your experience with us such as but not limited to log data and device information.

Your data will enable us to fulfil your orders, notify you about important functionality changes and for statistical and survey purposes to improve this website and our services to you.


When you contact us with a question, feedback or other comment, you may be asked for information that identifies you, such as your name, address and telephone number. We collect this information to verify your identity and to help us promptly answer your question or respond to your comment or feedback. We may retain this information to assist you in the future. We also may use your feedback, suggestions and comments to monitor and/or improve our products or website.


You can visit this site without telling us who you are or providing us with any personal information. However, we collect the IP (Internet Protocol) addresses of all our website visitors and other related information such as page requests, browser type, operating system and average time spent on our website. We use this information to monitor and improve our website.

We use cookies and similar technologies to collect information about the pages you access or visit. Cookies are bits of information that are automatically stored on your computer so we can recognise you when you return. We use cookies to better understand your use of the website so that we may continue to refine and improve the website. The information collected through cookies may be combined with other identifiable personal information (such as demographic information) from our records and other sources. This data is aggregated and analysed to highlight areas we can improve areas such as navigation, shopping experience and marketing. Data stored by cookies will never show personal details from which your identity can be established.


All information collected on Whimsical Lane is mainly for internal use. We will not pass your information on to any other companies or other third parties for marketing purposes without your consent. We may however transfer (or otherwise make available) your personal information to other third parties who provide services on our behalf. We may use service providers to process data, host our website, and send emails, in order to help us better understand your use of our website and refine and improve the website.. All of our service providers are required to maintain the confidentiality and security of your personal information and to use it only in compliance with applicable privacy laws. These companies are not authorised to use your information in any manner, other than in helping us to provide you with products and services or as otherwise required by applicable law.

Information could however be share with other social networking sites that you have linked to our account. These linked sites have separate and independent privacy policies. We encourage you to review those policies when you visit those sites. This Privacy Policy Statement only covers our Website and does not cover any other website. We therefore have no responsibility or liability for the content and activities of these linked sites.

We may also disclose specific personal information about you if required by law, governmental request or court order if, based on our good faith belief, it is necessary to conform or comply with such law, request or court order.


In the event that Whimsical Lane experience a business transfer or its assets are substantially being acquired, customer information will be one of the transferred assets.


We only keep your personal information as long as necessary for the purposes we collected it, or as otherwise required by law.


Your privacy is important to us. We maintain reasonable administrative, technical and physical safeguards in an effort to protect against the loss, theft, unauthorised access, use, modification and disclosure of personal information in our custody and control. We have implemented measures in an effort to safeguard the personal information in our custody and control, including only providing access to personal information to employees and authorised service providers who require such information for the purposes described in this Privacy Policy. To provide you with an increased level of security, online access to certain personal information may be protected with a password you select. We strongly recommend that you do not disclose your password to anyone. We will never ask you for your password in any unsolicited communication.


Feel free to contact us with any questions about this Privacy Policy or the manner in which we treat your personal information or to withdraw your name from an email or other marketing list. You may email us at [email protected]